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Latest press releases, blog posts and tutorials straight from the source.

How search engines see the web

How search engines see the web

If you want to make sure your website turns up in more search engine results, stay tuned for this video, which includes: how search engines understand what's on a web page which parts of a web page help search engines do this how to make your web pages more visible to...

How search engines work

How search engines work

Search engines examine all the pages on the World Wide Web, categorise them and put them into a logical order when you search for something. Understanding how this works can help your business. This video will cover: how search engines find web pages what they do with...

Search engine basics

Search engine basics

Search engines catalogue the Internet to help connect searchers with exactly what they're looking for. That makes them a great marketing tool. This video covers: a brief history of search engines how search engines changed business why search is a good place to start....

Using goals to improve business performance

Using goals to improve business performance

When marketing your business online, it's important to use the data and metrics available to evaluate how your online activities are performing. In this lesson, we'll explore: why setting goals and KPIs is so important to online businesses how to construct a KPI using...

How to stand out from the competition

How to stand out from the competition

Understanding the competition is a key component of your online strategy, enabling you to position a business correctly in the marketplace. In this lesson, we'll explore: how to identify what makes a business stand out in a busy marketplace why Unique Selling Points...

Understanding customer behaviour

Understanding customer behaviour

Create the best possible online experience for customers by understanding how to make the most of the moments when they interact with a brand. In this lesson, we'll explore: what customer touchpoints are how to map common online customer journeys how to identify...

Taking a business online

Taking a business online

In this lesson we will look at the differences between online and offline customer behaviours. We’ll also cover how audience segmentation can help you choose where to focus your digital efforts when moving online. So what are the key differences between a customer in...

The benefits of an online strategy

The benefits of an online strategy

So you want to know more about online business strategy, or perhaps improve your current strategy? In this lesson, we’ll explore how creating an online business strategy can have a positive impact, what a good strategy looks like, and common things you can implement...

Website design do’s and don’ts

Website design do’s and don’ts

You’ve heard the expression “you only get one chance to make a first impression,” right? Well, it holds true online, too. This lesson can help you avoid common mistakes in your website design that can drive visitors away. We’ll cover how to make sure your pages load...

Make your website easy to use

Make your website easy to use

Hello! Welcome to our lesson on website usability. That’s digital speak for making it easy for visitors to find what they’re looking for and accomplish what they want. We’ll go over the best ways to improve usability, from how to provide simple and clear navigation to...